The City of Vacaville's Communications and Media Officer responds to requests for information and coordinates its dissemination to the media, community groups, and the general public or designates another information source; facilitates the accurate coverage of issues by the media developing public relations and public information delivery strategies; prepares script and represents the City.  Arranges promotes, and participates in public events sponsored by the City; organizes activities, displays and exhibits which foster understanding and good will; plans delivery strategy and makes speeches; coordinates media relations; consults with advertising agencies to arrange for promotional material.  
 
Assist in the development of the City's brand and style guide; recommend and implement changes to the City's brand; enforce adherence to the City's brand and style guide. Prepares written articles, news releases, web pages, and various other material for internal and external audiences including employees, community groups, and the general public; selects, edits, and coordinates material for publication; coordinates communication efforts; designs or recommends designs for brochures and other material, including developing specifications, photographs, layouts, placement, and coordination of printing and distribution.
 
Plans and conducts public opinion research and surveys to determine interest and communicates results to management or staff; identifies trends and monitors public information legislation, advises on trends and makes recommendations; provides guidance and technical support regarding public relations, public affairs, and media relations to the City Manager, City Council, other staff and/or policy making groups as appropriate. 
 
Organizes and updates emergency public information communications strategies during a local disaster; monitors results and communicates news to management and others. 
 
Establishes and maintains positive working relationships with co-workers, other City employees, community groups or representatives, and the public using principles of good public relations and customer service; acts as liaison with the community and represents the City at meetings; performs related duties as assigned.
 
Oversees the production of the City's public education channels; coordinates and monitors the production process to ensure communications programming is effective, meets goals and objectives; confers with production and support staff; provides technical assistance; manages production contracts.
 
Manages the City's website, home page, internet and intranet content; oversees the creation and maintenance of a useful, information-rich web site, and ensures that pages clearly and accurately describe City activities and issues; establishes best practices and guidelines for maintaining the web site; manages electronic communications, such as social media.

 

Eva Spiegel
Communications and Media Officer
eva.spiegel@cityofvacaville.com 
(707) 449-5371 (Office)
(707) 301-9559 (Cell)